<!DOCTYPE html>
<html>
<head>
<meta charset="utf-8">
<style>
html {
  -webkit-writing-mode: vertical-rl;
  writing-mode: vertical-rl;
  font: 16px/24px monospace;
  padding: 20px;
}
body {
  width: 40em;
  height: 25em;
}
blockquote {
  -webkit-writing-mode: horizontal-tb;
  writing-mode: horizontal-tb;
  width: 20em;
  color: transparent;
}
</style>
</head>

<body>
  <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ac fringilla quam,
  eu ultricies augue.</p>

  <blockquote>
    <!-- Short enough text that it won't overflow. -->
    <p>Ut accumsan dui eu elit dapibus rutrum. Nunc tristique urna eget ex dictum
    placerat. Nunc venenatis enim sed odio iaculis, consequat consectetur sem
    elementum.</p>
  </blockquote>

  <p>Maecenas nec ornare ligula. Phasellus eleifend
  elit leo, nec vestibulum sapien consectetur quis.</p>
</body>
</html>
